Co-Written by Michaela S. Guzy & Skye Von

Join OhThePeopleYouMeet on our journey to better understand what motivates a consumer with the millennial mindset. Travel isn’t a luxury anymore, it’s an essential part of our lifestyle. You don’t have to be broke and 22 to think like a millennial. Aided by companies such asAirBnB, the modern journey seekers embrace experience-based trips and mindful living over classic tourist watering holes— they want to live and enjoy places “like a local”. The millennial mindset is clear: awareness over belongings, adventure over knickknacks. And their purchase patterns back this mindset up. According to Huffington Post, 72% of millennials choose to spend their money on experiences over material objects. Millennials prioritize a simpler, more unique life, often described as “rich in experiences”. Some key elements seem to connect millennials when it comes to travel. Their involvement-based lifestyle breaks down into individuality, freedom, genuine connection, and being of service. The millennial attraction to authenticity extends beyond eating locally and getting a good tan: they seek personal and external transformation through voluntourism, cultural sensitivity, and a deeper understanding of the world around them. Join us.

For more, check out our Millennial Mindset trends forecast.